Welcome to this community blog, which aims to host a broad exchange of ideas, models, case studies and tools – everything around Attribution & Customer Journey Analytics. We are open for everyone interested in topic: practitioners, scientists, vendors, etc.
Welcome and let us show that last-click is not an option for serious people. 😉
According to Wikipedia: Attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.
This site is intended to be a project that produces and collects information about the topic, creating this way a community for all those who are interested in this challenging and interesting field. The aim is to gather ideas and approaches on advanced attribution together.
If you are interested in taking a deeper dive into Customer Journeys, understanding all steps and making it as effective as possible, do not hesitate to subscribe to our posts, comment, participate, and PLEASE ask any question that comes to your mind.
The Advanced Attribution website is hosted and maintained by Haensel AMS.