About ITP and Server-side tracking – Do you know how ITP (intelligent tracking prevention) is exactly affecting your tracking data and hence your customer journey analytics? We’ll go over how event tracking actually works: Client-side and server-side tracking, and also how they are impacted by ITP. Which are the benefits of each of the tracking options? Find it out in this video.
0:00 – Intro
0:10 – What is client-side tracking?
1:20 – What makes client-side tracking unreliable?
1:55 – What is ITP exactly doing?
2:40 – What does this mean for our data analysis?
3:55 – How can server-side tracking help us?
You can also take a look at the IHC attribution introduction video and the results analysis and basic insights