Advanced Attribution

(VIDEO) ITP and how the Server-Side Tracking can help us

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Take a look at ITP and how Server-side Tracking can help us

In our new video we’ll talk about ITP and find out which is the best event tracking option for an optimal data collection. For us, building good customer journeys is essential for a smart attribution. Client-side or server-side tracking? Find our winner here, and let us know if you agree!

You can also take a look at the IHC attribution introduction video and the results analysis and basic insights.