Advanced Attribution

(VIDEO) IHC Attribution

Video webinar title card: IHC Attribution - The new gold standard in multi-touch attribution
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First contact with the IHC Attribution model

We want to introduce you to the core concepts of the IHC attribution model, which is going to push multi-touch attribution modelling to a new standard. See what makes IHC a customer interaction phase attribution model and what are its main advantages.

You can also find out how to analyze results and basic IHC insights in this previous post, or even see them in action checking this case study.